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How to Effectively Use Email Marketing for the Holiday Season

October 22, 2024
The holiday season is just around the corner, and if you haven't started planning your marketing strategy yet, now is the time. As consumers actively seek out deals and promotions during this busy shopping period, email marketing becomes an invaluable tool for connecting with your audience and driving sales. 
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Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026
Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.
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Marketing Trends for 2026 Every Business Should Know

December 5, 2025
Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.
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Is Link Building Still Relevant to SEO?

May 13, 2025
Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.
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Why Local SEO Is Essential for Small Businesses

May 13, 2025
Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.
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How to Perform A/B Testing with Email Marketing

April 24, 2025
Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.
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7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025
Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.
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April 30, 2021
Top 5 Ways to Support A Small Business on Social Media

To kick off the new month, it is National Small Business Week! At the start of the pandemic, many were eager to support local and small businesses. But that enthusiasm […]

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April 8, 2021
Facebook Analytics Going Away: What Now?

Facebook Analytics will no longer be available after June 30, 2021. The analytic tool allowed businesses to track conversion from the Facebook app to an online purchase. It did so […]

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April 5, 2021
Trade Shows Canceled? 5 Alternatives with Digital Marketing

At the start of COVID-19, businesses, especially those in industrial, were taken back to see trade shows and in-person events canceled. After all, events like trade shows helped build cliental, […]

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February 24, 2021
The Pros & Cons of Facebook Advertising

Is it worth it to pay for Facebook advertising? Have you ever asked this question before? Business owners and marketers want to increase sales, website traffic, or brand awareness, but […]

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February 21, 2021
How to Protect Your Website from WordPress Security Issues and Hackers

How safe is your website? How do you know if your site has been compromised? Are there steps you can take to reduce your chances of getting hacked? How can […]

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February 1, 2021
4 SEO Tips to Drive Traffic in 2021

We are currently living where website traffic is more crucial than ever before for many small businesses. Perhaps you do not see enough of that traffic. Could it be that […]

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