When done well, hosting hybrid events can be used as a key networking metric for business. In fact, 81% of organizers finding networking the top metric in measuring audience satisfaction. That is important considering that 89% measure a hybrid event’s success by audience satisfaction. It is estimated that 47% of event organizers find hybrid events are great for geologically dispersed audiences. Hybrid events are not going to fade away, and the sooner your business adapts the better.
Content creation for your digital marketing strategy has been evolving over the last decade. With advancements in AI, content marketing strategy has become one of the best ways for companies to be found when a potential customer is looking for your product or service.
—Innovative Global Vision (IGV) was honored as the recipient of the 2021 National Sales & Marketing Executives (NSME) Akron/Canton™ Achievements in Excellence Award™. Karen Leonard, chief marketing strategist for IGV, accepted the award during the gala event on September 30.
The rising trend of video content consumption continues to dominate the digital marketing landscape. Many apps like LinkedIn, TikTok, YouTube, and Instagram find success in focusing on video content. Web users […]
Do you have a digital advertising campaign in place? Or do you make use of search engine optimization? Where do visitors land when they click on the link to go […]
Apple’s iOS update is available. One of the main concerns is that with this iOS update Facebook and Instagram apps will now have to ask permission to track private user […]