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September 30, 2024

Have you ever noticed a chatbot popping up while browsing a website, offering help or answering questions? You likely have! Chatbots have quickly become a popular feature in online customer service and user engagement.

Innovative Ideas for Smarter, More Effective Marketing

Why Local SEO Is Essential for Small Businesses

May 13, 2025

Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.

How to Perform A/B Testing with Email Marketing

April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

How to Delete Google Reviews

March 5, 2025

Google Reviews play a crucial role in shaping a business's reputation. Customers rely on these reviews to make informed decisions, while businesses use them to build trust and credibility.

How Much Does Email Marketing Cost?

March 3, 2025

Email marketing is one of the most powerful and cost-effective tools for businesses. With the ability to reach customers directly, nurture leads, and drive conversions, it remains a key component of digital marketing strategies.

How to Optimize Your Website for Featured Snippets in Google Search

January 6, 2025

Have you ever noticed how some search results provide immediate answers right at the top of the page? Wouldn’t it be amazing if your content could appear there? Those highlighted answers are called featured snippets, and they can dramatically increase your website’s visibility and drive more traffic to your site.

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August 2, 2021

How to Create Engaging Video Marketing Content

Author: Karen Leonard

The rising trend of video content consumption continues to dominate the digital marketing landscape. Many apps like LinkedIn, TikTok, YouTube, and Instagram find success in focusing on video content. Web users […]

July 2, 2021

5 Tips for a High Converting Landing Page

Author: Karen Leonard

Do you have a digital advertising campaign in place? Or do you make use of search engine optimization? Where do visitors land when they click on the link to go […]

May 28, 2021

How To Build and Monitor Google Reviews for Business

Author: Karen Leonard

As your community opens back up, many people are excited to support local businesses. You may anticipate more foot traffic or local business online or offline. To prepare for this, […]

May 7, 2021

How the New iOS 14 Update Could Affect Your Facebook Ads

Author: Karen Leonard

Apple’s iOS update is available. One of the main concerns is that with this iOS update Facebook and Instagram apps will now have to ask permission to track private user […]

April 30, 2021

Top 5 Ways to Support A Small Business on Social Media

Author: Karen Leonard

To kick off the new month, it is National Small Business Week! At the start of the pandemic, many were eager to support local and small businesses. But that enthusiasm […]

April 8, 2021

Facebook Analytics Going Away: What Now?

Author: Karen Leonard

Facebook Analytics will no longer be available after June 30, 2021. The analytic tool allowed businesses to track conversion from the Facebook app to an online purchase. It did so […]

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