October 22, 2024

Landing pages play a pivotal role in capturing attention, driving traffic, and converting visitors into leads or customers. With the internet being the first stop for all customers in their buying journey, a well crafted landing page can make all the difference in how users interact with your website. In fact, studies show that businesses using optimized landing pages see significantly higher conversion rates compared to those that don’t.

Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026

Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.

Marketing Trends for 2026 Every Business Should Know

December 5, 2025

Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.

Is Link Building Still Relevant to SEO?

May 13, 2025

Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.

Why Local SEO Is Essential for Small Businesses

May 13, 2025

Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.

How to Perform A/B Testing with Email Marketing

April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

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November 23, 2021

Content Marketing – Hot Technology Trends 2022

Author: Karen Leonard

Content creation for your digital marketing strategy has been evolving over the last decade. With advancements in AI, content marketing strategy has become one of the best ways for companies to be found when a potential customer is looking for your product or service.

October 4, 2021

Innovative Global Vision Honored with NSME Excellence Award

Author: Karen Leonard

—Innovative Global Vision (IGV) was honored as the recipient of the 2021 National Sales & Marketing Executives (NSME) Akron/Canton™ Achievements in Excellence Award™. Karen Leonard, chief marketing strategist for IGV, accepted the award during the gala event on September 30.

August 2, 2021

How to Create Engaging Video Marketing Content

Author: Karen Leonard

The rising trend of video content consumption continues to dominate the digital marketing landscape. Many apps like LinkedIn, TikTok, YouTube, and Instagram find success in focusing on video content. Web users […]

July 2, 2021

5 Tips for a High Converting Landing Page

Author: Karen Leonard

Do you have a digital advertising campaign in place? Or do you make use of search engine optimization? Where do visitors land when they click on the link to go […]

May 28, 2021

How To Build and Monitor Google Reviews for Business

Author: Karen Leonard

As your community opens back up, many people are excited to support local businesses. You may anticipate more foot traffic or local business online or offline. To prepare for this, […]

May 7, 2021

How the New iOS 14 Update Could Affect Your Facebook Ads

Author: Karen Leonard

Apple’s iOS update is available. One of the main concerns is that with this iOS update Facebook and Instagram apps will now have to ask permission to track private user […]