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Innovative Marketing Tips

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How often should you update your website?

March 27, 2024
In today’s rapidly evolving digital era, a website goes beyond being a static online business card. It serves as a dynamic platform where your brand interacts, connects, and influences your […]
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Innovative Ideas for Smarter, More Effective Marketing

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Why Local SEO Is Essential for Small Businesses

May 13, 2025
Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.
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How to Perform A/B Testing with Email Marketing

April 24, 2025
Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.
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7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025
Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.
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How to Delete Google Reviews

March 5, 2025
Google Reviews play a crucial role in shaping a business's reputation. Customers rely on these reviews to make informed decisions, while businesses use them to build trust and credibility.
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How Much Does Email Marketing Cost?

March 3, 2025
Email marketing is one of the most powerful and cost-effective tools for businesses. With the ability to reach customers directly, nurture leads, and drive conversions, it remains a key component of digital marketing strategies. 
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How to Optimize Your Website for Featured Snippets in Google Search

January 6, 2025
Have you ever noticed how some search results provide immediate answers right at the top of the page? Wouldn’t it be amazing if your content could appear there? Those highlighted answers are called featured snippets, and they can dramatically increase your website’s visibility and drive more traffic to your site.
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November 2, 2014
I HAVE A FACEBOOK BUSINESS PAGE – NOW WHAT? PART 2

You have been very diligent in monitoring your Facebook Business Page. You have built your audience, followed the 50-30-20 Rule, and even encouraged engagement; but have not seen the results […]

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October 5, 2014
Give Your Open Rates a Boost with A/B Testing

If your business isn’t using email marketing, you will want to consider the benefits of email to extend your brand and help new customers learn about the services your organization provides. Email […]

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September 6, 2014
What the ALS Challenge Can Teach Us About Engagement Marketing

As of August 31, the ALS ice bucket challenge has raised more than $94 million –all in the matter of about a month. If you’ve got a social media page, […]

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September 2, 2014
I have a Facebook Business Page – now what?

You’ve created the page, but haven’t seen results.  Here are a few tips that will help you increase engagement and generate results. Facebook currently has over a billion monthly users, […]

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August 8, 2014
Master Certification with Constant Contact

Karen Leonard, Innovative Global Vision Achieves Master Certification with Constant Contact Macedonia/Northeast Ohio marketing expert demonstrates proven track record delivering measurable results  MACEDONIA, OH — 7/18/14 – Karen Leonard VP of Operations, […]

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August 6, 2014
Email Marketing – Be the Orange

As the old saying goes “you can’t compare apples to oranges” Wouldn’t you want your company to be the orange in barrel full of apples? In that barrel full of […]

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