August 26, 2024

Have you ever visited a website that looked outdated or neglected? Maybe the design was old-fashioned, the content was stale, or the site was difficult to navigate? It likely made you question the credibility of the business behind the website.

Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026

Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.

Marketing Trends for 2026 Every Business Should Know

December 5, 2025

Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.

Is Link Building Still Relevant to SEO?

May 13, 2025

Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.

Why Local SEO Is Essential for Small Businesses

May 13, 2025

Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.

How to Perform A/B Testing with Email Marketing

April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

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July 6, 2020

Increase Engagement By Adapting to Social Media Changes During COVID-19

Author: Karen Leonard

COVID-19 continues to shake the world, and digital marketing is no exception. Looking at updated stats can help small businesses see how the pandemic as changed social media and how […]

July 3, 2020

CCPA: What Your Business Needs to Know & Do

Author: Karen Leonard

Back in January, you may have noticed that many businesses updated their privacy policies; this was in response to the California Consumer Policy Act (CCPA). The CCPA went into effect […]

May 4, 2020

Get Free Exposure with Google Shopping Product Listings

Author: Karen Leonard

When you search on Google, the results may be product listings. People can easily shop for products based on Google search. Up until recently, businesses had to pay for their […]

May 4, 2020

The Pros & Cons of LinkedIn

Author: Karen Leonard

On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective […]

April 6, 2020

4 Reasons Why You Should Use Video in Your Marketing Strategy

Author: Karen Leonard

Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! With ever-changing social media trends and strategies, […]

March 25, 2020

Google My Business Limits Features Due to COVID-19: What Your Small Business Should Do

Author: Karen Leonard

The Coronavirus outbreak continues to cause companies around the world to change their daily operation to protect employees and customers. Google My Business suspended and limited features due to COVID-19. […]