October 22, 2024

The holiday season is just around the corner, and if you haven't started planning your marketing strategy yet, now is the time. As consumers actively seek out deals and promotions during this busy shopping period, email marketing becomes an invaluable tool for connecting with your audience and driving sales.

Innovative Ideas for Smarter, More Effective Marketing

Should I Let AI Build My Website? What Business Owners Need to Know

February 24, 2026

AI can build your website, but it can’t manage it. Learn the risks, limitations, and why professional oversight is essential to protect your leads, performance, and long-term business growth online.

How to Build and Monitor Google Reviews for Your Business

February 15, 2026

Strong Google reviews do not happen by accident. They are built through consistent systems, clear communication, and follow-through. Businesses that treat reviews as part of operations — not an afterthought […]

How to Structure a Homepage That Converts in 2026

January 31, 2026

Homepage structure has become a defining factor in website performance. As user expectations evolve, clarity, trust, and flow now matter more than visuals alone. In this post, we explore how high-converting homepages are built in 2026 and which structural elements truly drive action.

Top 5 Website Mistakes That Kill Conversions

January 30, 2026

Driving traffic means nothing if visitors don’t convert. Learn the most common website conversion mistakes, and how to fix them fast.

The Significance of Stars: How Ratings & Reviews Shape Customer Decisions

January 26, 2026

Star ratings seem simple. But to potential customers, they signal risk. Before reading a single word, customers notice your overall rating. That number influences whether they keep researching — or […]

Why Online Reviews Matter — And How to Respond Strategically

January 5, 2026

Online reviews influence decisions long before a customer contacts your business. They shape trust. They shape expectations. They shape visibility. Whether you actively manage them or not, your reviews […]

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July 5, 2018

How to Master the Art of Content Creation

Author: Karen Leonard

“Content is King.” You’ve probably heard this phrase used before countless times when it comes to developing marketing strategies. But why is content marketing so important? Content marketing focuses […]

June 27, 2018

Innovative Global Vision Supports Summit County Children Services for School Supplies

Author: Karen Leonard

Macedonia, OH—June 27, 2018—Innovative Global Vision (IGV), a full-service website design and digital marketing agency announces that they are supporting the Summit County Children Services for School Supplies Program by collecting new supplies that will help children achieve success in the year ahead.

May 21, 2018

GDPR is Here: Steps to Protecting Yourself

Author: Karen Leonard

The implementation of the GDPR (General Data Protection Regulation) on May 25, 2018 means big changes to marketing practices worldwide. GDPR is a European Union (EU) law that protects how […]

April 16, 2018

WordPress Must-Haves

Author: Karen Leonard

Once you’ve decided WordPress is the way to do things, you may become overwhelmed with all the plugins and features available. Don’t worry! You aren’t the only one questioning what […]

March 19, 2018

Is Your Website Protected?

Author: Karen Leonard

If you are a WordPress user, and we hope that you are, there are a few things you should be doing on a regular basis to ensure the safety and […]

March 6, 2018

Schedule to Instagram!

Author: Karen Leonard

Stop those annoying reminders and get to scheduling already! Some of you may already be aware, but for those of you who aren’t, Instagram allows scheduled posts now! As of […]