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April 23, 2024

In the ever-evolving realm of online visibility, mastering the art of Search Engine Optimization (SEO) is paramount for businesses looking to thrive in the digital landscape. While there are various […]

Innovative Ideas for Smarter, More Effective Marketing

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

How to Delete Google Reviews

March 5, 2025

Google Reviews play a crucial role in shaping a business's reputation. Customers rely on these reviews to make informed decisions, while businesses use them to build trust and credibility.

How Much Does Email Marketing Cost?

March 3, 2025

Email marketing is one of the most powerful and cost-effective tools for businesses. With the ability to reach customers directly, nurture leads, and drive conversions, it remains a key component of digital marketing strategies.

How to Optimize Your Website for Featured Snippets in Google Search

January 6, 2025

Have you ever noticed how some search results provide immediate answers right at the top of the page? Wouldn’t it be amazing if your content could appear there? Those highlighted answers are called featured snippets, and they can dramatically increase your website’s visibility and drive more traffic to your site.

How to Improve Local SEO with Multiple Locations

January 1, 2025

Do you have a business with multiple locations and find it challenging to achieve effective local SEO results? You're not alone. Managing local SEO for multiple branches presents unique challenges, such as keeping your business visible in each local search while maintaining consistency across the board

How Interactive Content Can Improve Website Engagement

December 30, 2024

Are you struggling to keep users engaged on your website? Do you feel like visitors quickly leave without interacting with your content? If you're looking for effective ways to boost user interaction, you’re not alone. Many businesses face this challenge, but there's a powerful solution - interactive content.

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January 25, 2018

How Social Media Affects Business

Author: Karen Leonard

Social networking revolves around a continuous conversation you have with your customers. It is a platform for you to continue to provide your customers with valuable content as well as […]

January 2, 2018

Meet Our New Digital Marketing Intern!

Author: Karen Leonard

Spotlight On: Jasmine Jenkins We would like to welcome our new Digital Marketing Intern, Jasmine Jenkins! Jasmine is a sophomore at Kent State University. Here’s a little Q&A session so […]

December 29, 2017

Start the Year Right, Audit your Site

Author: Karen Leonard

Here we are – 2018. It’s time for new beginnings, new strategies and the creation of new impressions that will last. When people conduct a search, your website is the […]

November 27, 2017

Digital Marketing Trends for 2018

Author: Karen Leonard

With the New Year quickly approaching, it’s time to consider new beginnings. Clean out your inbox, filter through the unused apps and really decide what you want to see on […]

June 5, 2017

Why Online Reviews Are Important To Businesses And How To Respond

Author: Karen Leonard

Do you know what your customers are saying about you online? If not, it’s time to Google your business and check. Online reviews on platforms like Google, Yelp and […]

April 4, 2017

Is Your Website Unsafe? What You Need to Know about Google’s Latest SSL Certificate Update

Author: Karen Leonard

Google has made a significant update for Chrome users. It now requires websites to have an SSL certificate to be marked as secure. This update is important for ALL websites […]

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