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Unlocking New Possibilities: The Government of Canada’s “Grow Your Business Online” Grant

January 21, 2024
Grow Your Business Online Grant Having a strong online presence is vital for running a successful business in 2024. For many small and medium-sized enterprises (SMEs), making the leap into […]
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Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026
Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.
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Marketing Trends for 2026 Every Business Should Know

December 5, 2025
Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.
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Is Link Building Still Relevant to SEO?

May 13, 2025
Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.
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Why Local SEO Is Essential for Small Businesses

May 13, 2025
Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.
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How to Perform A/B Testing with Email Marketing

April 24, 2025
Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.
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7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025
Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.
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