July 19, 2024

Blogging offers immense potential for businesses, especially when it comes to search engine optimization (SEO). By utilizing the benefits that blogging provides, your business can significantly improve its online presence.

Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026

Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.

Marketing Trends for 2026 Every Business Should Know

December 5, 2025

Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.

Is Link Building Still Relevant to SEO?

May 13, 2025

Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.

Why Local SEO Is Essential for Small Businesses

May 13, 2025

Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.

How to Perform A/B Testing with Email Marketing

April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

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August 28, 2019

10 Local SEO Stats You Need To Know

Author: Karen Leonard

Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you’re no longer competing with the thousands of companies around […]

July 12, 2019

Retargeting with Facebook Pixel

Author: Karen Leonard

I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even […]

April 26, 2019

Social Media Landscape Has Changed: 3 Ways to Combat the Changes

Author: Karen Leonard

The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss […]

March 29, 2019

Facebook’s Outage: A Strong Reminder for Marketers

Author: Karen Leonard

Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily […]

March 4, 2019

5 Website Design Features to Increase Conversion

Author: Karen Leonard

Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your […]

January 28, 2019

Why Did Google Plus Fail? Lessons Learned

Author: Karen Leonard

The social network platform, Google+, shuts down this April. It never made it into the ranks of its counterparts, such as Instagram and Facebook. Recently, it had major issues with […]