Innovative Marketing Tips

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Mobile-First: The Need to Optimize Your Website for Modern Mobile Users

June 20, 2024
With the increased usage of smartphones across the world, ensuring that your website is mobile-first isn’t just a good practice; it’s a necessity. As of 2024, over 60% of global web traffic comes from mobile devices.
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Innovative Ideas for Smarter, More Effective Marketing

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Why Local SEO Is Essential for Small Businesses

May 13, 2025
Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.
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How to Perform A/B Testing with Email Marketing

April 24, 2025
Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.
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7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025
Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.
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How to Delete Google Reviews

March 5, 2025
Google Reviews play a crucial role in shaping a business's reputation. Customers rely on these reviews to make informed decisions, while businesses use them to build trust and credibility.
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How Much Does Email Marketing Cost?

March 3, 2025
Email marketing is one of the most powerful and cost-effective tools for businesses. With the ability to reach customers directly, nurture leads, and drive conversions, it remains a key component of digital marketing strategies. 
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How to Optimize Your Website for Featured Snippets in Google Search

January 6, 2025
Have you ever noticed how some search results provide immediate answers right at the top of the page? Wouldn’t it be amazing if your content could appear there? Those highlighted answers are called featured snippets, and they can dramatically increase your website’s visibility and drive more traffic to your site.
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April 26, 2019
Social Media Landscape Has Changed: 3 Ways to Combat the Changes

The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss […]

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March 29, 2019
Facebook’s Outage: A Strong Reminder for Marketers

Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily […]

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March 4, 2019
5 Website Design Features to Increase Conversion

Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your […]

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January 28, 2019
Why Did Google Plus Fail? Lessons Learned

The social network platform, Google+, shuts down this April. It never made it into the ranks of its counterparts, such as Instagram and Facebook. Recently, it had major issues with […]

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November 28, 2018
Top 5 Marketing Trends of 2019

  The marketing world is constantly changing — with new technologies and tools, it is increasingly important to stay up-to-date on the latest info to ensure success for your business. […]

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November 12, 2018
Google vs. Facebook Ads

Google and Facebook are two of the biggest names out there. Nowadays mostly everyone has a personal Facebook account, and Google has the answers to everything we need to know in […]

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