August 26, 2024

To grow your business today, having an online presence is no longer optional—it’s essential. Whether you're a small local business or a large corporation, the internet is where your customers are searching for products and services.

Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026

Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.

Marketing Trends for 2026 Every Business Should Know

December 5, 2025

Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.

Is Link Building Still Relevant to SEO?

May 13, 2025

Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.

Why Local SEO Is Essential for Small Businesses

May 13, 2025

Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.

How to Perform A/B Testing with Email Marketing

April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

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March 2, 2020

Why Small Businesses Need a Privacy Policy

Author: Karen Leonard

Online privacy is a growing concern. In the past five years, data-privacy focused laws have pushed websites and social media platforms to be transparent with what they do with users’ […]

January 5, 2020

Should I Redesign My Website?

Author: Karen Leonard

One of the most popular questions we often hear from businesses is, “My website is only 2 years old, why would I need to redesign my website again?” Before answering […]

November 29, 2019

5 Digital Marketing Trends for 2020

Author: Karen Leonard

With the new year on the horizon, what is your marketing plan? Small businesses get a head start with their marketing endeavors by anticipating digital marketing trends. Here are 5 […]

November 5, 2019

Holiday Marketing Tips for Small Businesses

Author: Karen Leonard

The holiday season is just around the corner, and with it comes a lot of shopping. Like the kind of shopping that could almost qualify as a competitive sport. Consumer […]

November 1, 2019

Firefox Third Party Blocking: How It Affects Your Business Website

Author: Karen Leonard

In September, Firefox announced that it would block all third-party cookies and tracking by default. This means that any third-party scripts on a website would not be able to send […]

September 30, 2019

Facebook & Instagram Removing Like Counts: What You Can Do

Author: Karen Leonard

Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in […]