Innovative Marketing Tips

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The End of an Era, Google Business Profiles Websites Set to Shut Down

January 21, 2024
Google Business Profiles Websites Shut Down In a surprising development, Google has recently announced its decision to shut down websites created through Google Business Profiles. This unforeseen move has sent […]
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Innovative Ideas for Smarter, More Effective Marketing

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Why Local SEO Is Essential for Small Businesses

May 13, 2025
Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.
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How to Perform A/B Testing with Email Marketing

April 24, 2025
Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.
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7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025
Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.
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How to Delete Google Reviews

March 5, 2025
Google Reviews play a crucial role in shaping a business's reputation. Customers rely on these reviews to make informed decisions, while businesses use them to build trust and credibility.
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How Much Does Email Marketing Cost?

March 3, 2025
Email marketing is one of the most powerful and cost-effective tools for businesses. With the ability to reach customers directly, nurture leads, and drive conversions, it remains a key component of digital marketing strategies. 
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How to Optimize Your Website for Featured Snippets in Google Search

January 6, 2025
Have you ever noticed how some search results provide immediate answers right at the top of the page? Wouldn’t it be amazing if your content could appear there? Those highlighted answers are called featured snippets, and they can dramatically increase your website’s visibility and drive more traffic to your site.
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August 20, 2012
Mobile Marketing – Best Practices for Reaching Your Mobile Audience

previous articles, the use of smartphones (and tablets) for browsing the internet, social media, and checking email is on the rise with no signs of slowing down.  So if there […]

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August 14, 2012
Social Media: 3 Tips for Telling Your Story

again?” Social media provides the stage on which you answer those questions.  Using social media, you are able to showcase your business’ products and services, the people who help make […]

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July 6, 2012
An Era Ends: Adobe Lays Mobile Flash to Rest

  Anyone who wants their website to be as impressive on a mobile device should stand up and take notice: Adobe has announced that, as of August 15th, 2012, the […]

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June 22, 2012
Craft Time: Increase your fans with this simple project!

32% of all Americans have surfed using mobile devices.  The big question: how do you capitalize on all these potential visitors to your business’ Facebook page? Facebook Welcome Page and Like […]

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June 21, 2012
SaveLocal Makes the “Daily Deal” Safe Again!

By now, you have probably heard of services like Groupon or LivingSocial.  The basic idea is that, in order to draw new customers, business owners use these and other “daily […]

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June 1, 2012
The Scoop on Foursquare Specials

If you’ve been following IGV’s blog for a while, you’ll recognize the following idea: Existing customers are worth their weight in gold. Encouraging customer loyalty and return visits or purchases […]

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