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How often should you update your website?

March 27, 2024
In today’s rapidly evolving digital era, a website goes beyond being a static online business card. It serves as a dynamic platform where your brand interacts, connects, and influences your […]
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Innovative Ideas for Smarter, More Effective Marketing

Top 5 Website Mistakes That Kill Conversions

January 30, 2026
Driving traffic means nothing if visitors don’t convert. Learn the most common website conversion mistakes, and how to fix them fast.
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Your 2026 Digital Growth Checklist

January 5, 2026
January reveals what drives digital growth. This 2026 checklist shares real-world patterns from the front lines of marketing to help businesses build trust, align strategy, and focus on what moves revenue forward in 2026.
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How to Effectively Handle and Remove Google Reviews

January 5, 2026
Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.
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Marketing Trends for 2026 Every Business Should Know

December 5, 2025
Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.
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Is Link Building Still Relevant to SEO?

May 13, 2025
Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.
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Why Local SEO Is Essential for Small Businesses

May 13, 2025
Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.
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July 6, 2012
An Era Ends: Adobe Lays Mobile Flash to Rest

  Anyone who wants their website to be as impressive on a mobile device should stand up and take notice: Adobe has announced that, as of August 15th, 2012, the […]

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June 22, 2012
Craft Time: Increase your fans with this simple project!

32% of all Americans have surfed using mobile devices.  The big question: how do you capitalize on all these potential visitors to your business’ Facebook page? Facebook Welcome Page and Like […]

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June 21, 2012
SaveLocal Makes the “Daily Deal” Safe Again!

By now, you have probably heard of services like Groupon or LivingSocial.  The basic idea is that, in order to draw new customers, business owners use these and other “daily […]

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June 1, 2012
The Scoop on Foursquare Specials

If you’ve been following IGV’s blog for a while, you’ll recognize the following idea: Existing customers are worth their weight in gold. Encouraging customer loyalty and return visits or purchases […]

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May 22, 2012
Must I Go Mobile?

Pew Research Center’s Internet & American Life Project found that “56% of all Americans have accessed the internet by wireless report by Morgan Stanley in 2010, mobile internet usage is estimated […]

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May 1, 2012
The Plus (and minus) of Google’s “Search Plus Your World”

the contribution of Google’s “Search Plus Your World”, which brings you results from the public internet as well as info that you have shared or has been shared with you […]

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