July 18, 2024

Are you struggling to get your local business noticed online? Do you want to improve your visibility in local search results? Local SEO is crucial, especially for small businesses in London, Ontario, and the surrounding areas.

Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026

Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.

Marketing Trends for 2026 Every Business Should Know

December 5, 2025

Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.

Is Link Building Still Relevant to SEO?

May 13, 2025

Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.

Why Local SEO Is Essential for Small Businesses

May 13, 2025

Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.

How to Perform A/B Testing with Email Marketing

April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

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November 28, 2018

Top 5 Marketing Trends of 2019

Author: Karen Leonard

The marketing world is constantly changing — with new technologies and tools, it is increasingly important to stay up-to-date on the latest info to ensure success for your business. […]

November 12, 2018

Google vs. Facebook Ads

Author: Karen Leonard

Google and Facebook are two of the biggest names out there. Nowadays mostly everyone has a personal Facebook account, and Google has the answers to everything we need to know in […]

November 7, 2018

The Pros & Cons of Twitter Advertising

Author: Karen Leonard

Twitter has over 300 million active monthly users and can be a great place to reach a large number of people. Twitter announced that advertising would be available back in […]

September 26, 2018

The Significance of Stars: How Ratings & Reviews Impact Your Business

Author: Karen Leonard

Think about the last time you wanted to eat at a new restaurant or buy a product you’ve never bought before. Chances are, you looked at the reviews before deciding […]

August 24, 2018

Don’t Be Last: How to Survive Google’s Mobile-First Indexing

Author: Karen Leonard

Beginning July 1st of this year, Google is enabling mobile first indexing by default. Therefore, the search engine will look at your mobile site content first for indexing and ranking […]

July 31, 2018

Google Maps Update: What You Should Know

Author: Karen Leonard

On July 16, Google made some significant changes to its Google Maps Platform. The company condensed its 18 Google Maps services down to 3: Maps, Routes, and Places. It […]